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Cars, trucks, bikes and motorcycles are all substitutable goods. That's why, if we're competent drivers or riders, we can switch between them. It's why we can bring what's ours (our wallets and other personal things) with us in any variety of vehicles, without worrying about whether those personal things are compatible with a maker's proprietary driving system.

And because we are independent that drivers and riders, we are better able to relate to any and all of our vehicles allows us to reach and engage. Vehicles are literally tools of independence and commitment.

Nobody has invented a car to the net or on the Web yet. Browsers could have the cars, but they were trapped for sixteen years in the calf of the cow master-slave in the world of client-server model. This is not the model of the Net, or on the Web, either. It's just what we have used for so long that we can hardly imagine anything else.

Think about how you feel on your bike or in your car or truck. That's what we want online. We don't have it yet, so let's invent it.

Some background

, literally. Each site doing business (and there are now a billion or more of those) has its own terms of engagement. Visitors can take or leave them. Either way, visitors' freedom within each domain is entirely submissive in respect to the site owner.