Home Owners Insurance Humboldt County Ca

Busy holiday season delights Humboldt County retailers - Times ...

As Humboldt County residents look to the new year, many local retailers are still celebrating what they say has been an excellent holiday season.

Susan Abbey, general manager of Plaza Design, said people were buying furniture through Christmas Eve. Employees at both Fortuna Music Mart stores were kept busy helping customers, said owner Jay Byker. Gordon Townsend, owner of Willow and Rags in Arcata, said sales during November and December are comparable with what they were in 2010, which was a good year. And Eureka Books owner Scott Brown said his business has had its best December in the store's 25-year history.

The year began strong for Eureka Books and got better when the Borders store at the Bayshore Mall shut its doors in August, Brown said. Books by local authors continue to be the store's top-selling merchandise, but since the larger store closed, Eureka Books has started to carry new titles. Brown said a strong shop-local feeling among residents also helped boost his sales.

”People are aware if they spend their money locally, it does cycle back into the economy,” he said. “Most of the books that we buy in our inventory comes from local people, and our landlord is local and our insurance broker is local and our bank is local. So a lot of the money that comes in goes right back out to other businesses.”

Townsend said because half of Willow and Rags' inventory is on consignment and the other half is purchased from Los Angeles at off prices, people continue to shop there because it's inexpensive. Since 2008, the store has done well despite the poor economy, he said.

”Because they are used clothes, they are less expensive than new clothes,” Townsend said.

Plaza Design's Arcata, McKinleyville and Eureka stores also saw an increase in customers, especially once Cyber Monday was over and during the last two weeks before Christmas, Abbey said.

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