10 Commandments of Optimizing Landing Pages for Conversions

If you could do only one thing today to dramatically improve your marketing ROI, adding landing pages to your website would be a good bet.

All too often we see less Web experienced companies pushing advertising, email and even social media traffic to their homepage – obviously this leads to many missed opportunity. Using a targeted landing page is a sure way to increases the odds of converting that hard-earned traffic into leads.

Conversion rates are the same today as they were in the 1990′s – about 2.5 percent. (*ION Interactive)

We’ve discussed landing pages in this space at length in the past, but after attending ION Interactive’s webinar titled, “Landing Pages 3.0: What’s new, What’s hot, What’s not”, I decided a refresher course was in order.

Below are 10 takeaways from the event presented by ION Interactive’s co-founder and Executive Vice President Anna Talerico .

1. Interactive Using interactive content for landing pages is becoming more common. An interactive landing page – such as enhanced content, sliders, dynamic images and user controls – provides greater access to content on a single page. These pages appear more website-like than non-interactive landing pages and has been shown to enhance landing page conversion rates.

Interactive pages allow you to keep a simple and clear landing page that can bring in supportive content with more information to the user.

For example, tabbed content allows users to select information they want but doesn’t distract from the landing pages focus. It’s important to allow user’s discretion to interact with whatever content the chose.

Some ways to make pages interactive:

Accordions, rotators, swipes, pop ups, light boxes “One page” content exploration Uses page real estate efficiently Conversion focused High production resources Dynamic templates make it fast and easy to produce

Keep page conversion focused. I Creating a landing page experience that is more relevant to users is a great way to increase conversions. Start by providing a data value on the first landing page: Ask how many employees their company has or ask what zip code they are in and then reiterate that information on the next page adding some additional information based on their answer.

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10 Commandments of Optimizing Landing Pages for Conversions

All too often we see less Web experienced companies pushing advertising, email and even social media traffic to their homepage – obviously this leads to many missed opportunity. Using a targeted landing page is a sure way to increases the odds of



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Offering your Craft On the web – Internet site Techniques For Artists ...

If you're planning selling your artwork on-line with your own individual special internet site, my advice is very simple: Be Dissimilar! You will discover numerous artist internet sites on-line currently which might be all making the same flaws.

The 1st challenge I have to note, is using extended multi-media presentations that music artists are combining in their internet sites. I really don't imagine there is some thing annoying then coming to a web site and awaiting this huge multi-media powerpoint presentation to obtain and participate in. The artist may think it's neat or provides a little something for their function, but also in all fact, it only frustrates eager buyers. Its not all Online searchers have fast cable television or DSL internet connections. Most are nonetheless using dial-up sites and whether they have to await for a little something to obtain, they may just depart and go to your levels of competition.

There will also be web-sites that put into effect placing not related banner ads or some other not related promoting for their internet sites. Just the other day I became executing a look for primary watercolor artwork. The 1st internet site I arrive at had a large banner ad over the rest your website promoting a internet dating site. I am not sure how internet dating relates to watercolors? Case a thoughts and you really are quickly giving readers away your internet-site. If you are planning to push for your internet site, be sure it's in connection with the style of one's internet site and it's helpful to your visitors. Do not allow it to be the very first thing they see if they appear in the house webpage.

You have to hook your reader's awareness without delay. This means placing your most significant facts presents itself your internet-site in bare watch. Your goal is to draw your visitor within the site quickly using a convincing heading so they really continue being for a specified duration to think about what you have to offer. Once you lure them in with a great heading, you have to then strong these to bring an motion. That might be to subscribe winzip in your newsletter, or to think about your most up-to-date product(utes).


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In Cold Blood

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Creator: Truman Capote | Biography & Autobiography -
With the publication of this book, Capote permanently ripped through the barrier separating crime reportage from serious literature.
Publisher: Transaction Pub Large Print

Stranger in a strange land

Stranger in a strange land

Creator: Robert A. Heinlein | Fiction -
Science fiction-roman.
Publisher: ACE Charter

The wind in the willows

The wind in the willows

Creator: Kenneth Grahame | Animals -
The escapades of four animal friends who live along a river in the English countryside--Toad, Mole, Rat, and Badger.

Around the World in Eighty Days

Around the World in Eighty Days

Creator: Jules Verne | Travel -
PHILEAS FOGG lived, in 1872, at No. 7, Saville Row, Burlington Gardens, the house in which Sheridan died in 1814. He was one of the most noticeable members ...

Alice in Wonderland

Alice in Wonderland

Creator: Lewis Carroll | Alice (Fictitious character : Carroll) -
A little girl falls down a rabbit hole and discovers a world of nonsensical and amusing characters.
Publisher: BompaCrazy.com