In Hill Holliday's new Safeco Insurance spots, an uber-complain-y mom— introduced in a popular ad a while back —bitches about her grownup kids' affinity for stuff like motorcycles, RVs and ultra-modern homes. The mom's central performance is stellar, particularly in the gleaming high-tech kitchen, as she warily eyes a sink fixture and claps her hands (to activate it, apparently) while moaning, "It's like a museum. I'm afraid to touch anything." (The actor who plays the husband—who was on Cheers and was also one of the Bobs in Office Space —barely has to do anything but sit there.) The voiceover explains, "Some people want more out of life. We insure the things that make more possible." It's all great fun, but the premise seems a bit shallow. Does getting more out of life—a euphemism, of course, for fulfillment and happiness—really hinge on acquiring material possessions? Well, damn straight it does! To hell with inner peace and spiritual growth. Where's the pricey crap I don't need? I want an ultra-mod house with an RV parked in the driveway! Well, I'd settle for a house. OK, how about just a driveway? Mom!? AdFreak is your daily digest of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
Safeco announces new leaders: The Safeco Insurance National Advisory Council elected two new leaders for 2012: Shane Tatum, president, and Jeff Ogard, vice president. Prior, Tatum served on the agent council for seven years, he is also CEO of Integra

In Hill Holliday's new Safeco Insurance spots, an uber-complain-y mom—introduced in a popular ad a while back—bitches about her grownup kids' affinity for stuff like motorcycles, RVs and ultra-modern homes. The mom's central performance is stellar,
Safeco Insurance Company of Illinois ("Safeco") appeals the district court's grant of summary judgment to Travelers Property Casualty Company of America ("Travelers") in Travelers' action under California law seeking contribution from Safeco for the
In business since 1923, Safeco sells insurance to drivers and homeowners through a network of independent agents in eight regions throughout the United States. Safeco is part of Liberty Mutual Agency Corp., a business unit of Liberty Mutual Insurance.
Homeowners looking to cut costs can most likely save some money on homeowners insurance, but they should make sure it is not at the expense of adequate coverage. HomeownersInsurance.com agents weigh in to help homeowners stay properly insured while
Car insurance is loaded with options. Make sure your compare auto insurance quotes policy is too. For more than 85 years, affordable car insurance has delivered new and better ways to protect cars and their drivers With Safeco; you could receive substantial savings and discounts such as Safeco Auto Policy with a Safeco Homeowners Policy – save up to 15%.Have a good driving record and drive a safe car. Insure multiple cars with Safeco and carry full coverage. Pay your premium in full at the start of every policy period. Annual Auto Policy lets you lock in your policy for an entire year, helping you cut back on paperwork and avoid the hassle of mid-year policy renewals. As per comparison of quotes the Safeco have monthly premium of $180 to $210. Our optional emergency assistance package provides help when you need it most: Receive up to $100 for expenses if your California car insurance quotes is disabled and up to $500 for meals, lodging and transportation in the event of accident that occurs more than 50 miles away from home. Receive up to $500 for items that are damaged or stolen from your vehicle. Roadside assistance included at no additional charge. Backed by the financial strength of Liberty Mutual Group, Safeco has more than 3,000 employees across the country dedicated to meeting the needs of people .So go for Safeco safely.